Yorkshire-based Regal Food Products Group announced it purchased Just Desserts for an undisclosed sum. Just Desserts is based in West Yorkshire and specializes in baking premium hand-crafted desserts and cakes for foodservice – ranges including tarts, cheesecakes and gateaux. The group’s CEO, Younis Chaudhry, confirmed that the acquisition would mean business as usual for Just Desserts, which will continue to run as an independent business. The group owns Regal Bakery, Regal Foods and Yorkshire Baking Company.
He commented on the acquisition in a statement: “We immediately recognized a business that presented itself with opportunity, not just for us as a food group but also for our customers. New product development and innovation has always been at the forefront of our work and bringing Just Desserts and its team of craft bakers into the fold, enables us to offer flexibility and the scope to develop the growing range of quality products that are on offer within the retail and wholesale sector. Further developments will also see the high-quality desserts available through ecommerce platforms”
James ‘Dwyer, former managing director, also said: “We are delighted and excited to be joining the Regal Foods family and know that the Just Desserts brand and all the team behind its success are in the best possible hands to ensure its future growth and prosperity. It really is exciting times ahead.”