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swop to take place annually

On popular demand, the Shanghai World of Packaging (swop) will be held every year from 2024. Even before the start of swop 2023, it was clear that the trade fair will already be held again in 2024, Messe Dusseldorf explains, to match the growing demand from exhibitors and visitors. “The shorter cycles of innovation which result from the change in the packaging industry and which especially affect sustainability and digitalization also play a role here,” the organizer adds, finding an annual rhythm ideal. Previously, swop had been held every two years.

From November 22 – 24, 2023, swop will be held in Shanghai. Around 700 exhibitors and 25,000 visiting professionals from China and abroad are expected. In 2024, swop is scheduled for November 18 – 20, returning to Shanghai.

“With this step, we recognize the needs of the very dynamic Chinese packaging market”, says Thomas Dohse, director of the interpack alliance. “A shorter interval between events has been met here with great interest. Regular participation allows companies to increase their visibility, improve customer retention and strengthen their position in the market.”

The response of exhibitors to swop 2023, jointly organized by Messe Düsseldorf Shanghai and Adsale Exhibition Services, backs the decision.

The packaging market is growing 

The packaging industry has become an important factor for business growth in China. The industry continues to specialize while focusing on innovation, protecting the environment and sustainability. The presentation of novelties, strengthening technological dialogue and creating new business contacts within the industry have all become especially important, Messe Dusseldorf explains.

Photo: Messe Dusseldorf