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Tag: product labels

Lidl rebrands sourdough bread for accuracy

Lidl renamed its ‘Sourdough crusty rye bloomer’ to ‘Crusty Wheat & Rye Bloomer’ on December 1, following complaints that included a note from the Real Bread Campaign. The initial name was found to not correctly describe the product, which had a misleading ‘sourdough’ claim although it was made of 56% wheat flour.

bbi-2022-01-A clean break for bakeries

How clean-label goods with simple ingredients are maintaining popularity and profit. “I’m going to start eating cleaner.” It’s a common