Puratos
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22 Oct: Spotimize AI service debuts at iba.START UP AREA

A new AI image-recognition service is unveiled at iba, which tracks in-store patisserie and bakery shelf performances in real-time. AI specialist MarketLab, in partnership with Puratos, developed Spotimize to help with shelf management, lower waste and improve the customer’s experience. During its current startup phase, the Spotimize service will be available to a limited number of customers in selected countries.

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17 Oct: Puratos introduces bakeable boba Smoobees

Puratos US introduces Smoobees, soft and chewy fruit boba as an alternative to traditional fillings. Puratos US introduces Smoobees, soft and chewy fruit boba as an alternative to traditional fillings. Inspired by the molecular gastronomy technique of capturing flavors in spheres, Smoobees offer a better-for-you alternative to fruit bits, often comprised of sugars and starches coated with fruit dye.