bbi-2022-06-Wanted: added fibers (Puratos excerpt)
As health-conscious consumers pay close attention to the nutrition factsheets and make educated purchasing choices, products with added fibers are
Tag: Puratos
Puratos UK acquires fruit specialist
Puratos UK strengthens its foothold into locally-sourced fruit fillings with the acquisition of one of the country’s major fruit growers and processors.
Puratos partners with Shiru
The two companies aim to find new functional, plant-based ingredients that can bring innovation to bakery, patisserie and chocolate products.
Puratos acquires the French start-up Rapidle
Puratos bought the French start-up Rapidle, a provider of personalized e-commerce solutions, following the acquisition of Bakeronline four years ago – a Belgian digital transformation start-up.
Practical patisserie
With over 8,000 new patisserie product launches every year, the challenge for industrial bakers is to diversify their offers by
bbi-2022-01-Taste Tomorrow, every day
Puratos has been guiding its strategy in line with the findings of its ‘Taste Tomorrow’ study, an extensive consumer research
Puratos introduces new brand identity
The Puratos Group unveiled its new brand identity, featuring a new logo, house colors and a tagline, ‘Food Innovation for Good’. The rebranding is meant to reflect the company’s purpose “to move the planet forward by creating innovative food solutions for the health & well-being of people everywhere.”
Puratos and ReGrained partner for upcycling projects
Puratos and ReGrained partnered to develop upcycled solutions for the commercial baking industry. ReGrained’s Upcycled Food Lab specializes in upcycled product development, including the ReGrained SuperGrain+®.
Puratos appoints new CEO
Puratos appointed Pierre Tossut as CEO, effective January 1, 2022. He will be in charge of the company’s goal to EUR5bn turnover by 2030.
