Greggs opened its largest bakery-café in Primark’s flagship store in Birmingham on February 12. The 130-seat café “features a self-serve coffee cart, Sugar Strand Doughnut seating booths, flying Sausage Rolls and an Instagram area complete with a doughnut swing for customers to capture those Insta-worthy snaps,” the company announced, inviting its customers to use the #GreggsandPrimark hashtag with the content they record here.
Tasty by Greggs’ menu includes its popular sausage rolls, bakes, pizza, sweet treats, a range of freshly ground coffee and hot food-to-go. Customers can also order ‘click and collect’ via the Greggs App to skip the queues or while shopping in the world’s biggest Primark. It is open from 8 am to 9 pm every day, except Sundays (10:30 am – 5.00 pm).
The Greggs x Primark collaboration also includes an exclusive fashion collection, from February 19 in 60 Primark stores around the UK.
Photo credit: Greggs Instagram
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