Warburtons launched a new TV ad starring Samuel L. Jackson, titled ‘Mad about bread’. The baker’s past campaigns included other celebrities who promoted bread, such as George Clooney, Robert De Niro and Sylvester Stallone.
“The ad celebrates our dedication to making the best quality loaf and opens in Bolton as Samuel L. Jackson is seen taking over the office of Jonathan Warburton,” the company describes the concept of the ad. Dressed in Jonathan’s office attire of blue shirt and orange tie, Samuel L. Jackson delivers the opening line: “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
Samuel L. Jackson said, “It was a pleasure to meet the man at the helm of Britain’s biggest family bakery. And what an honor to follow in the footsteps of ‘Bolton alumni’, George Clooney and Robert DeNiro. We had a lot of fun on set so I hope people enjoy the finished product – the ad AND Toastie Loaf!”
Jonathan Warburton, Chairman of Warburtons, said, “At Warburtons, we pride ourselves on the care that goes into making sure that every single loaf is as fresh and high quality as possible. Quality is truly at the heart of our 145-year-old business, and this new ad is a real celebration of that passion. Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience, and we hope to bring some light-hearted humor to viewers at home – while reminding the nation that our Toastie truly offers our customers the best of the best.”
Billy Faithfull, Executive Creative Director, Joyful Triumphant, commented, “Spending time with the family talking about quality, you realize doing things properly is a family trait, bred (or baked?) into the current leadership. Take your baking seriously, but never yourselves said Jonathan’s father, Derek. So we figured a less than serious way to bring to life the Warburtons’ maxim was to cast Hollywood’s most serious monologist Samuel L. Jackson. We hope people will think twice before questioning the unique quality of a Warburtons Toastie Loaf, at least for the next generation or two.”
The new ad started airing on UK TV on September 22.