Warburtons launched a new TV ad starring Samuel L. Jackson, titled ‘Mad about bread’. The baker’s past campaigns included other celebrities who promoted bread, such as George Clooney, Robert De Niro and Sylvester Stallone.
Waitrose supermarket removed all Warburtons products from its shelves, citing that product performance issues, according to reports. In response, Warburtons issued a statement highlighting the quality of their products, a first priority for the bakery.
Warburtons closed a three-year full-service contract with Asset Alliance Group to use 26 new DAF XF 480 trucks.