The biggest organizations in the industry joined their efforts to formulate a shared vision regarding the essential role of bread production in Europe, for Europe. The message coming from all voices is clear and simple: bread is best.
AIBI, CEBP, COFALEC, European Flour Millers and Fedima developed a project aimed at promoting the enduring qualities of bread. Within the project called ‘Bread Initiative’, several campaigns have been carried out to support bread’s image and production, as a basic, nutritious and great-tasting foodstuff.
