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AMF Bakery Systems introduces unified brand family

AMF Bakery Systems announced it unified its family of brands to highlight its equipment portfolio. The new brand architecture reflects AMF’s commitment to improvement and specialization, the company announced.

The family of brands comprises AMF Fusion, AMF Flex, AMF Tromp, AMF BakeTech, AMF Den Boer, AMF Vesta, AMF Convay, AMF PackTech, AMF Workhorse, and AMF APEX.  Together, they offer industrial bakers complete system solutions across a vast range of baked products and production volumes, ranging from soft bread and buns, artisan breads, pizza, flatbreads, cakes, pies, pastries, croissants, and more.

“With the launch of this family of brands, AMF will continue to rise as the baking partner of choice,” Global Marketing Director, Diana Boxey said. “This strategy helps us better differentiate the areas of specialization within AMF. We have highly focused teams of engineers and master bakers delivering innovative solutions across each area of the baking process. As we continue to grow as a company, defining this structure will ensure that our teams maintain focus on developing solutions that increase value for our baking customers in an increasingly competitive marketplace.”

AMF Fusion delivers sanitary industrial mixing solutions integrated with fully automated dough handling systems. AMF Flex and AMF Tromp provide dough process expertise and make-up system solutions for industrial bakeries, for processes including extrusion and volumetric dividing, sheeting, laminating, depositing and decorating.

Within the baking process, AMF BakeTech, AMF Den Boer, and AMF Vesta teams collaborate to develop custom-made proofing, baking, cooling, and freezing. Moving commercial bakers’ assets from mixer to marketplace, AMF Convay offers a range of seamless conveying and transfer solutions.

Downstream, AMF PackTech delivers gentle slicing, bagging, and bulk packaging for baked products. AMF Workhorse specializes in pan handling and post-packaging solutions.

For emerging consumer markets, AMF APEX features simplified product models and value-oriented systems that upgrade bakers from manual to semi-automated operations or semi-automation to labor-free, fully automated bakeries at lower production rates than AMF’s standard high-speed systems.

AMF Bakery Systems is a member of the Markel Food Group.

Read more about the company’s latest developments:

AMF: Hydrogen fuels the oven of the future

AMF hydrogen oven wins two innovation awards

AMF Bakery Systems acquires Workhorse Automation

Photo credit: AMF Bakery Systems