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bbi-2023-02-An evolving kaleidoscope

Europeans are returning to their bakery favorites. The market is steadily growing and should exceed pre-pandemic levels by 2026. However, the new patterns symbolize not only growth but also change, as foodservice bounces back and retail strengthens its hold.

By Anne Fremaux, Bakery Director, Gira

Gira recently published the fourth edition of its European Bakery Companies Panorama, encompassing all the fundamental industry and market data on the European bakery chain. Gira’s research analyzes all the major developments in this globally mature market, with an assessment of their importance for the future.