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bbi-2023-02-Europe enjoys authentic American tastes

Consumers across Europe are embracing American sweet bakery favorites, donuts included. This growing demand is met with ingredient solutions that can help formulate popular choices – from blondies to New-York-style cheesecakes and peanutbutter fillings – and any number of trendsetting creations inspired by America’s darling flavors.

Dawn Foods’ consumer survey found that 4 out of 5 European consumers who tried American sweet baked goods said they liked them. In addition, Gira’s recent research shows that a fifth of all fresh pastries consumed in Europe were US-style products. UK consumers, in particular, enjoy them – the ratio is 62% for them.