During a five-year time-out imposed by external circumstances, iba organizers evaluated the fundamental transformations changing the whole world and the baking industry, in an effort to adapt and position itself to be able to provide a relevant platform for the 2023 comeback of the show. New features that are introduced this year are meant to accurately mirror current industry needs. iba organization carried out extensive surveys to map the needs of the exhibitors and those of the visitors to the fair. Current and ongoing challenges such as resources, energy costs, health and shortage of skilled workers, present worldwide, were the basis of the focus topics iba chose in response: food trends, artisan bakery, health, sustainability as well as digitalization, turnkey solutions and quality management.