Scroll Top
bbi-2023-05-The sweet tooth meets the better-for-you mindset
f2m-bbi-23-05-trends-vegan sponge

Today’s consumers are taking a more proactive approach to their diets and being more mindful of how their food choices affect their personal health, their community and their planet. This increasing interest in better-for-you foods continues to fuel product innovation, including in the sweet bakery market.

The category has now evolved to include a number of priorities, such as using natural colors and flavors, added protein, or reduced sugar, in addition to removing additives and (artificial) preservatives.