Consumers’ fondness for cookies is only growing stronger, as the status of this treat is enhanced. Next-level cookies are no longer simply a snack, as they check a unique list of boxes.
Today’s consumers are taking a more proactive approach to their diets and being more mindful of how their food choices affect their personal health, their community and their planet. This increasing interest in better-for-you foods continues to fuel product innovation, including in the sweet bakery market.