Building a green brand
Green branding is a challenge, even for the baking industry. For credible green brand management, bakeries must take comprehensive and holistic measures in all areas of the company.
Green branding is a challenge, even for the baking industry. For credible green brand management, bakeries must take comprehensive and holistic measures in all areas of the company.
With its portfolio of companies, the WP BAKERYGROUP covers every step of the baking process with dedicated
and interconnected equipment. Jürgen Horstmann – owner, Horstmann Group, and Carola Landhäuser –
WP BAKERYGROUP CEO, share the insights of leading a diverse group of companies and looking beyond individual production steps when designing solutions, to a ‘think process’ big-picture that shapes innovation in baking.
The Middleby Corporation bought JC Ford, a manufacturer of tortilla production equipment systems. JC Ford offers a broad range of automated, full-line solutions for corn and flour tortillas, tortilla chips, and other corn-based snacks.
The Middleby Corporation announced the acquisition of TERRY Water Treatment Solutions. The company has a proprietary, environmentally friendly solution to eliminate and prevent scale build-up. Scale resulting from water usage in commercial foodservice equipment, including steam, ice and beverage products can be removed.
Middleby Corporation partnered with Vyv to provide baking equipment that comes equipped with antimicrobial LED technology, a continuous hygiene solution based on UV-free, visible light that safely offers protection against bacteria, viruses, mold, fungi, yeasts and other microorganisms.
The Middleby Corporation announced the acquisition of Colussi Ermes, a manufacturer of automated washing solutions for the food processing industry.
Cleaning can quite literally make or break the trays, respectively their life expectancy.
A characteristic all trays have in common, regardless of endless possibilities in their layouts, is the safety guarantee provided for the products baked, time and again.
Transport crates for baked goods do not appear to differ much at first sight. They only vary in color, weight and height. However, when it comes to cleaning the crates, the situation is very different.
As a basis, the hygienic risk to food safety/shelf-life is taken as an example for baked goods. Subdivision takes place according to the hygiene sensitivity of the respective products. The basis
is always an assessment of the respective product
The Middleby Bakery Group, with its primary US location in Plano, Texas is intent on more growth, including further acquisitions. The aim is for clients throughout the baking sector to be offered complete turnkey solutions for all their production needs.