Building a green brand
Green branding is a challenge, even for the baking industry. For credible green brand management, bakeries must take comprehensive and holistic measures in all areas of the company.
Green branding is a challenge, even for the baking industry. For credible green brand management, bakeries must take comprehensive and holistic measures in all areas of the company.
It is a recurrent issue well-known in food processing companies: sometimes, a product that has been successfully manufactured over a long period of time suddenly exhibits a quality problem, although nothing has been intentionally changed.
AAK opened a new Plant-based Innovation Center of Excellence in Zaandijk, outside Amsterdam, in the presence of customers, investors, and local officials, who also took a guided tour of the premises. The three story facility features an application laboratory, co-development workspaces, a culinary kitchen, and a sensory facility.
Cleaning can quite literally make or break the trays, respectively their life expectancy.
A characteristic all trays have in common, regardless of endless possibilities in their layouts, is the safety guarantee provided for the products baked, time and again.
Transport crates for baked goods do not appear to differ much at first sight. They only vary in color, weight and height. However, when it comes to cleaning the crates, the situation is very different.
While the SE Asian bread market was a key focus for the project, from the start it was recognized that the study of dough development through mixing and processing would have wider implications and offer new opportunities for bread-making throughout the world.
As a basis, the hygienic risk to food safety/shelf-life is taken as an example for baked goods. Subdivision takes place according to the hygiene sensitivity of the respective products. The basis
is always an assessment of the respective product
Precisma GmbH in Sipbachzell/Austria, is a baking tray cleaning specialist. The company has now developed the BELT-OILER-R combination machine, with which baking trays can be cleaned and oiled in a single working step.
Shaffer continues to provide new, simple options for the sanitation of mixers. Schafferโs agitator shaft seal design has progressed to include fewer parts leading to faster cleaning and superior leak prevention.
Hygiene sluices should be integrated into the operating procedure in such a way that the production operation is protected from possible contamination. Compact, tamper-proof installations are designed to guarantee this.
Bakers weigh out their raw materials by the shovelful โ that may have been true in earlier centuries, but nowadays surveillance authorities and raw materials prices both equally ensure that weighing, monitoring and subsequent analyses accompany the entire production process.