The delivery platform Gopuff launched The Mean Tomato, its new pizza-focused brand, on May 11. This is the first expansion of the company’s freshly prepared food offering since opening Gopuff Kitchen. Gopuff’s product portfolio ranges from alcohol, ice cream and drinks, to snacks and household cleaning products.
Gopuff’s culinary team designed the menu for its customers seeking bold and unique flavor profiles. “The Mean Tomato brand includes NYC-style pizzas with unexpected flavor combinations and partnerships with trending brands – including TRUFF and Mike’s Hot Honey – along with creations like bacon and cheddar tots and chocolate and caramel waffles starting today and much more to come later this year, including savory sides,” the company said in an announcement. It says that each pizza is made from scratch in minutes, for fast delivery.
Gopuff recently expanded its Kitchens team: Amelia Riba joined, a former Pizza Hut Chief Brand Officer, and Alan Morgan, formerly Culinary Director at Whole Foods, to develop the new product lineup. The company sees potential in this new category as it is “testing the waters” in instant delivery of fresh food, said Amelia Riba, Vice President of Gopuff Kitchens, who announced that more brands are in the works.
“As a customer-first tech company, we are the best at delivering bold and unexpected experiences that we know our customers will love,” said Daniel Folkman, SVP of Business at Gopuff. “Gopuff Kitchen’s success has shown that high-quality, Gopuff-made fresh products have immense staying power with our customers. We are proud to launch The Mean Tomato, our first fresh food brand as Gopuff further establishes itself as the one-stop instant commerce destination.”
Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff operates in the ‘instant needs’ category.