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Market Studies
Healthy snacking trends in the bakery market

Consumers snack for a variety of reasons. This can range from being a substitute for a skipped meal, needing an energy boost, or for a moment of escapism and comfort. Bakery products are popular among consumers for snacking, with 63% of global consumers turning to biscuits and cookies as their preferred type of snack, according to Kate Kehoe, Marketing Executive, FMCG Gurus.

Swiss retail bakery: lower sales, higher turnover

In 2022, consumers bought around 262,915 tonnes of bread and baked goods from Swiss retailers. This corresponds to total sales of around CHF 2.4 billion. Retail sales of bread and baked goods decreased by 6,406 tons, as out-of-home consumption bounces back following the pandemic restrictions. Overall, the demand for bread and baked goods remained high, according to the Swiss Federal Office for Agriculture FOAG.

Europeans return to bakery favorites

Gira recently published the fourth edition of its European Bakery Companies Panorama, encompassing all the fundamental industry and market data on the European bakery chain. Gira’s research analyzes all the major developments in this globally mature market, with an assessment of their importance for the future.