How bakery brands can address ultra-processing and clean label concerns
Bread, especially white bread, has been making the list of ultra-processed foods to avoid. Communication can redeem bread by focusing on its functional benefits.
Tag: FMCG Gurus
FMCG Gurus announces top 10 trends for 2025
Over the next 12 months, consumers will embrace comfort and indulgence alongside a focus on daily well-being as they seek to safeguard their physical and emotional health.
Dos and don’ts: functional ingredients
By Kate Kehoe, Marketing Executive at FMCG Gurus Many consumers tend to scrutinize nutritional labels when buying bakery products, with
The right breakfast to start the day
As consumers redefine breakfast to suit their changing daily agendas, opportunities arise for brands to meet them, for this eating occasion in all its forms.
Cost versus value: consumers weigh in
With rising prices having become a major concern for consumers, the bakery industry faces the challenge of offering products that not only meet consumers’ expectations but also provide good value for money.
FMCG Gurus announces top 10 trends for 2024
Consumers have accepted the inevitability of uncertainty and have adopted a day-to-day focus, striving to protect their physical and emotional wellness, research by FMCG Gururs finds.
Healthy snacking trends in the bakery market
Consumers snack for a variety of reasons. This can range from being a substitute for a skipped meal, needing an energy boost, or for a moment of escapism and comfort.
Healthy snacking trends in the bakery market
Consumers snack for a variety of reasons. This can range from being a substitute for a skipped meal, needing an energy boost, or for a moment of escapism and comfort. Bakery products are popular among consumers for snacking, with 63% of global consumers turning to biscuits and cookies as their preferred type of snack, according to Kate Kehoe, Marketing Executive, FMCG Gurus.
Active ingredients drive consumption
In the bakery industry, there is a growing preference for taste, without forgetting health priorities, when deciphering between products among consumers, according to market research done by FMCG Gurus.
UK vegan sweet bakery market on the rise
A new UK report by Baker & Baker shows significant opportunity for growth in the vegan sweet bakery market segment. The research involved a survey of 1,000 UK consumers.
