By Kate Kehoe, Marketing Executive, FMCG Gurus With rising prices having become a major concern for consumers, the bakery industry…
Consumers have accepted the inevitability of uncertainty and have adopted a day-to-day focus, striving to protect their physical and emotional wellness, research by FMCG Gururs finds.
By Kate Kehoe, Marketing Executive, FMCG Gurus Consumers snack for a variety of reasons. This can range from being a…
Consumers snack for a variety of reasons. This can range from being a substitute for a skipped meal, needing an energy boost, or for a moment of escapism and comfort. Bakery products are popular among consumers for snacking, with 63% of global consumers turning to biscuits and cookies as their preferred type of snack, according to Kate Kehoe, Marketing Executive, FMCG Gurus.
In the bakery industry, there is a growing preference for taste, without forgetting health priorities, when deciphering between products among consumers, according to market research done by FMCG Gurus.
A new UK report by Baker & Baker shows significant opportunity for growth in the vegan sweet bakery market segment. The research involved a survey of 1,000 UK consumers.