
Grupo Bimbo appoints new CEO
Grupo Bimbo announced Alejandro Rodriguez Bas is its new Chief Executive Officer. He joined the company in 2021 and currently serves as President of Barcel Global and a member of the Executive Committee.
Grupo Bimbo announced Alejandro Rodriguez Bas is its new Chief Executive Officer. He joined the company in 2021 and currently serves as President of Barcel Global and a member of the Executive Committee.
In the third quarter of 2025, Grupo Bimbo recorded its highest net sales in EAA (Europe, Asia and Africa), with an adjusted EBITDA margin at 11.2%. Mexico and Latin America reached ‘record levels’ of net sales for a third quarter.
Grupo Bimbo received regulatory approval to acquire Wickbold in Brazil, the company announced. The transaction is subject to certain conditions imposed by the country’s competition authority. Bimbo expects to conclude the acquisition in the coming weeks.
Grupo Bimbo announced an investment of over USD 2 billion from 2025 to 2028, in Mexico, as its sales reach record levels.
The Romanian Competition Council approves Bimbo Group’s acquisition of Karamolegos Bakery Romania through its local company Vel Pitar.
In the first three months of 2025, Grupo Bimbo recorded an increase of 10.8 % in its net sales, reaching MXN 103,726 million. Mexico and EAA achieved record net sales.
Grupo Bimbo reported its net sales reached a historic level at MXN 408.34 billion (EUR 18.68 billion), an increase of 2.1% compared to the previous year, despite a tough consumer environment, the company notes.
Grupo Bimbo filed a claim against Maple Leaf Foods and some of its former senior officers, seeking over CAD 2 billion (EUR 1,34 billion) in damages for alleged fraudulent and negligent misrepresentation during the Canada Bread sale process, or restitution for unjust enrichment.
Grupo Bimbo’s net sales grew by 7.4% in the third quarter, reaching Ps.106,046 million. Mexico recorded strong volume performance and an Adjusted EBITDA margin of nearly 22%. The EAA region reached record levels of net sales.
For the second year in a row, Grupo Bimbo was listed among the ‘World’s Best Companies 2024’, made by Time magazine and Statista. The world’s biggest bakery stands out for being part of the top 10 in the global food category.
Grupo Bimbo signed an agreement to acquire Wickbold, a Brazilian bakery founded 86 years ago, specializing in differentiated lines of special breads and breads with grains. The transaction includes the Wickbold® and Seven Boys® brands.
Grupo Bimbo reported record-breaking sales in the second quarter of 2024 in Mexico and the EAA, its financial report shows. At the same time, Bimbo was recognized as the most chosen food brand in Mexico.

