After the pandemic and while navigating war disruptions and ensuing instability, the baking industry warmly celebrated the time to meet again at iba, reconnect and get work done.
We are just one summer away from the most anticipated bakery event of the hemisphere. With planning in full swing, Susann Seidemann, Exhibition Director, iba, shares the organizer’s insights into preparations, logistics, guides and tips ahead of the October 22-26 show.