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bbi-2023-02-Sealing the deal

Packaging affects the state of the product throughout the supply chain. Identifying the best packaging process and materials ensures all types of baked goods make it from plant to table, exactly as intended. A thorough checklist is necessary to back these choices.

On their journey from the processing plant to shops and homes, breads and biscuits must remain intact, but also look, feel and taste fresh. At the same time, they must remain inviting with easily shared information about the product properties, from nutritional features to added-value ingredients, or allergens. Packaging must answer all these needs, and more.