Building a green brand
Green branding is a challenge, even for the baking industry. For credible green brand management, bakeries must take comprehensive and holistic measures in all areas of the company.
Green branding is a challenge, even for the baking industry. For credible green brand management, bakeries must take comprehensive and holistic measures in all areas of the company.
With its portfolio of companies, the WP BAKERYGROUP covers every step of the baking process with dedicated
and interconnected equipment. Jürgen Horstmann – owner, Horstmann Group, and Carola Landhäuser –
WP BAKERYGROUP CEO, share the insights of leading a diverse group of companies and looking beyond individual production steps when designing solutions, to a ‘think process’ big-picture that shapes innovation in baking.
IPCO is preparing to showcase its steel belts and complementary equipment at iba this October. Marko Leber, General Product Manager, Food, IPCO, shared with us what visitors can look forward to at the stand and the company’s focus for the upcoming years.
Cleaning is an essential aspect of belt maintenance. It is important in terms of complying with food regulations as well as ensuring visually appealing baked goods.
IPCO launched a new, self-contained laser cleaning system that can be used on-site. It was developed with the aim of lowering cleaning times, which can be cut by at least half, IPCO says, with minimal disruption to other lines.
A characteristic all trays have in common, regardless of endless possibilities in their layouts, is the safety guarantee provided for the products baked, time and again.
Cleaning can quite literally make or break the trays, respectively their life expectancy.
Transport crates for baked goods do not appear to differ much at first sight. They only vary in color, weight and height. However, when it comes to cleaning the crates, the situation is very different.
As a basis, the hygienic risk to food safety/shelf-life is taken as an example for baked goods. Subdivision takes place according to the hygiene sensitivity of the respective products. The basis
is always an assessment of the respective product