One step ahead
By Helga Baumfalk More went into the decision to purchase a new bread roll line than Plentz Bakery & Confectionery
By Helga Baumfalk More went into the decision to purchase a new bread roll line than Plentz Bakery & Confectionery
Until the upcoming exhibition, iba’s multimedia campaign, ‘Baking New Ways’, will present various players and innovative concepts from the industry as well as the trade show’s highlights. The topics will be selected based on their significance for the baking industry.
MECATHERM unveiled its latest oven in October last year, at iba. Since then, the M-VT vertical oven has also been presented at Gulfood Manufacturing, which makes two/two for this piece of equipment in terms of trade shows attended vs. awards gained.
MECATHERM received its first EcoVadis award for its sustainable development performance in 2023. The international organization that evaluates companies on their performance, commitments, and practices in terms of sustainable development awarded the French technology specialist the bronze medal.
While recipe variations for baguettes and bread rolls are not only to be expected but also make for unique selling points, high hydration rates and long dough resting times are the calling card of more sophisticated, authentic premium products.
MECATHERM’s newly launched vertical oven won the Gulfood Manufacturing Excellence Award in the Best Processing Innovation category. The M-VT is a very compact, flexible oven that can be used for a wide range of bakery goods, from crusty bread to pastries and soft products. The equipment was designed to reduce energy consumption and includes innovative features such as the new Hygro Control System and an energy recovery system.
Trade visitors welcome iba’s comeback. This October, 1,073 exhibitors from 46 countries showcased their latest developments in 10 halls, for 57,000 visitors from 150 countries attending the show. The fair in Munich saw full aisles for an anticipated industry reunion. By comparison, more than 77,000 trade visitors from around 170 countries came to iba in 2018. In total, over 1,300 companies exhibited 5 years ago.
WECARRY from Germany is the recipient of the first iba.START UP AWARD. The public voted for their favorite new concept out of the 24 startups at the show via the iba.UNIVERSE online tool as well as on-site throughout the trade fair.
Food trends are one of the four focus topics at the trade fair in October, along with artisan bakery, digitalization and sustainability. Karin Tischer, the founder of food & more, highlighted the trends that are emerging around the world, which are reflected at the iba.FOOD TRENDS TOURS. Four food trends have emerged in 2023, the researcher highlights: digitization, health orientation with indulgence, Food & Beverage trend booster, as well as sustainability.
Artisan bakery is one of the focus topics at iba in October 2023, combining tradition with innovation and national with international perspectives. The highlights will include exhibitor product presentations, dedicated action areas as well as lectures held at the iba.SPEAKERS AREA and the iba.FORUM. Competitions such as the German Championships of Master Bakers or the iba.UIBC.CUP of Bakers and Confectioners will also bring craftsmanship into the spotlight.
In October, MECATHERM will launch at iba new solutions including its new M-VT vertical oven for bakery, pastry and patisserie products, its new M-RT molder designed for crusty breads, as well as solutions that help optimize energy consumption for production lines. MECATHERM will exhibit together with its sister company, ABI LTD.
Bread consumption is once again on the rise, with the market expected to grow annually by 6.80%1 and reach a