The theme of the 2024 Coupe du Monde de la Boulangerie is sporting events. The competition will take place in Paris, from January 21 to 22, hosted by Sirha Europain. The award ceremony of the international baking competition will be held on the second day.
After two years of virtually no trade events in Europe, a new edition of Sirha Europain concluded in Paris, marking the comeback of the in-person exhibition and the show’s own repositioning, to focus on the French bakery.
With the return to in-person exhibitions, Sirha Europain is introducing a new section, Sweet Creations, hosting players in the pastry industry. In addition to masterclasses, workshops and roundtables featured on the different stages, the trade fair will stage the return of the European Pastry Cup, and, for the first time, the French selection event for the World Pastry Cup.
The trade show anticipates broad exhibitor offerings and a diverse event program reflecting the French bakery market, as it prepares for the exhibition set for March 26-29 in Paris.
