Tate & Lyle research highlights that almost half of young people (45%) in the UK and Europe are buying bakery products every day as it becomes an increasingly important part of their diets. The study found that one-third of people over 34 are also buying baked goods daily.
Market Studies
Consumers have accepted the inevitability of uncertainty and have adopted a day-to-day focus, striving to protect their physical and emotional wellness, research by FMCG Gururs finds.
The global clean-label ingredients market is projected to reach USD 80.69 billion by 2030, at a CAGR of 6.9% from 2023 to 2030, according to a study published by Meticulous Research. Growing consumer preferences for organic and natural ingredients, increasing focus on health and wellness, growing health concerns associated with artificial ingredients, growing consumer demand for clean label meat alternatives, and rise of E-commerce and online grocery shopping are some of the factors driving the growth of the clean label ingredients market.
Food trends are one of the four focus topics at the trade fair in October, along with artisan bakery, digitalization and sustainability. Karin Tischer, the founder of food & more, highlighted the trends that are emerging around the world, which are reflected at the iba.FOOD TRENDS TOURS. Four food trends have emerged in 2023, the researcher highlights: digitization, health orientation with indulgence, Food & Beverage trend booster, as well as sustainability.
Puratos announced the three main trends for the patisserie segment in 2024, identified by its Taste Tomorrow trend research. The study is based on a global survey of 20,000 consumers in 50 countries, along with the latest AI-powered online data analysis.
Puratos announced the Taste Tomorrow trends for 2024 in bakery. Sourdough is among the year’s most wanted. According to the trend forecast, the hottest three trends shaping the bakery industry in 2024 are:
Consumers snack for a variety of reasons. This can range from being a substitute for a skipped meal, needing an energy boost, or for a moment of escapism and comfort. Bakery products are popular among consumers for snacking, with 63% of global consumers turning to biscuits and cookies as their preferred type of snack, according to Kate Kehoe, Marketing Executive, FMCG Gurus.
olam food ingredients (ofi) used Artificial Intelligence to predict a greater fusion of Eastern and Western flavors. The research used predictive analytics to scan online recipes, restaurant menus and e-commerce sites for budding trends before they hit the mainstream.
Bakery products are popular among consumers for snacking, with 63% of global consumers turning to biscuits and cookies as their preferred type of snack. This is due to biscuits and cookies often being associated with more real, authentic and nutritional ingredients, which in some cases, can contribute to an overall healthy diet.
In 2022, consumers bought around 262,915 tonnes of bread and baked goods from Swiss retailers. This corresponds to total sales of around CHF 2.4 billion. Retail sales of bread and baked goods decreased by 6,406 tons, as out-of-home consumption bounces back following the pandemic restrictions. Overall, the demand for bread and baked goods remained high, according to the Swiss Federal Office for Agriculture FOAG.
